Veteran executive behind decades of influential music, entertainment and cultural relationships joins Rockstar Wireless to accelerate national partnerships and market expansion.
ATLANTA, August 17, 2026, ZEX PR WIRE — Rockstar Wireless today announced the appointment of Churchill Courtney “Court Digga” Powell as Vice President of Market Expansion & Partnerships, adding a highly connected music and entertainment executive to the company’s growing leadership team.
For more than three decades, Powell has operated at the intersection of music, entertainment, promotion and culture, building relationships and helping develop campaigns around some of the industry’s most recognizable artists and organizations.
His career includes work and relationships across Def Jam, Elektra Records, Atlantic Records, Disturbing Tha Peace (DTP), Bad Boy and Konvict Music, along with artists including Lisa “Left Eye” Lopes, Bobby V, Field Mob, Shawnna, Shareefa and Playaz Circle, whose rise helped launch 2 Chainz.
Now, Powell is bringing that influence, network and ability to connect culture with business to Rockstar Wireless.
“Court Digga has spent decades helping move culture. Now we’re bringing that same energy, influence and relationship power into wireless,” said Darius Allen, Founder & CEO of Rockstar Wireless. “We’re building more than another phone company. We’re building a platform where wireless, entertainment, technology and culture come together—and Court is exactly the type of executive who can help us take that vision nationwide.”
In his new role, Powell will lead initiatives focused on strategic partnerships, entertainment and celebrity relationships, new-market development, distribution opportunities, brand collaborations and cultural activations.
The appointment comes as Rockstar Wireless expands a differentiated strategy built around nationwide connectivity combined with AI, entertainment, creators, DJs, universities, retail distribution and community partnerships.
“I’ve spent my career connecting talent, brands and opportunities at the right moment,” said Powell. “Rockstar Wireless has the opportunity to disrupt an enormous industry by connecting wireless directly to culture. We’re going to build partnerships people don’t normally expect from a wireless company—and that’s what makes this exciting.”
Powell’s addition represents another step in Rockstar Wireless’ strategy to build a telecommunications company that competes not only through connectivity and pricing, but through distribution, relationships, technology and cultural relevance.
About Rockstar Wireless
Rockstar Wireless is a next-generation wireless company bringing together nationwide connectivity, technology, AI, entertainment and culture. Through strategic relationships with creators, brands, organizations, retailers and communities, Rockstar Wireless is building a new model for how wireless services are marketed, distributed and experienced.
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