The Hispanic Motor Press reveals the finalists for the 2024 Hispanic Motor Press Awards (HMPA). The 14th annual HMPA program identifies the best new vehicles for Hispanic car buyers by evaluating manufacturer advancements in technology, safety features, infotainment, and cleaner mobility solutions.
With Hispanic car buyers representing 1 in 4 of new vehicle purchases, we empower Hispanic consumers with information on adoption of clean and safe transportation that enhances their vehicle experience, while helping them make the right decision at the time of purchase, states Ricardo Rodriguez-Long, a veteran automotive journalist and founder of the Hispanic Motor Press.
The winners of the awards presented by Quaker State, one of the most cutting-edge motor oil brands in the industry, will be announced during a special presentation at the Los Angeles Auto Show (LAAS) and AutoMobility LA on November 16, 2023.
At Quaker State, we are dedicated to energizing engines, and we are thrilled to help recognize innovation in the automotive industry, says Amanda Luce, Quaker State Brand Manager. These finalists represent excellence in their respective categories, and we eagerly anticipate celebrating their outstanding accomplishments alongside the Hispanic Motor Press.
Winning vehicles will be featured in an exclusive staged area throughout the duration of LAAS taking place through November 26 at the Los Angeles Convention Center.
Among the finalists for this year, the Mitsubishi Outlander, Jeep Cherokee, Toyota Grand Highlander, VW Atlas, KIA Telluride, and Hyundai Santa Fe are competing for Best for the Family category.
For city commuters the judges have tested the VW ID4, Toyota Prius, Hyundai Kona, Kia EV 6, Honda Civic, Dodge Hornet among others trying to find the best and most efficient car.
Hispanic men love their trucks and in contention for this year are the Ram 1500, Chevrolet Colorado, and Ford F-150. Additional brand finalists include Buick, Lexus, Genesis, and Cadillac.
All 2024 HMPA finalist vehicles offer a positive overall ownership experience and are considered the most significant automobiles in the market, as they meet the needs and desires of Hispanic consumers. Auto manufacturers voluntarily submit their entries, and the jury panel evaluates vehicle features including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental requirements, driver satisfaction, and price.
The 2024 HMPA Jurors represent a distinguished, independent group of Hispanic automotive journalists, content creators, and industry influencers selected by the organizations advisory board who volunteer their own time to participate and to help the Hispanic consumer make an informed choice. Over 100 new vehicles were tested during 2023.
About Hispanic Motor Press
The Hispanic Motor Press Awards is the premier independent Hispanic awards presented in the country for the Hispanic community to help, educate, and pre-select the best vehicle options in the market. The jury panel is comprised of national Hispanic journalists, content creators, and influencers who assess the vehicles while considering key purchase drivers for Hispanic families in quality, reliability, style, safety, and value.
Hispanic Motor Press Foundation is a non-profit 501(c)3 with the objective to educate and help the Hispanic Consumer to move towards mobility that is clean, affordable, and capable of reducing greenhouse emissions and improve our air quality.
About Quaker State
Quaker State motor oil has a 100-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industrys hardest-working motor oil brands and offers a range of products to help meet various types of vehicle engine needs. For more information about the full line of Quaker State motor oils, visit www.quakerstate.com.
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Hispanic Motor Press
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